Overview
Partner Marketing Lead Jobs in United States at American Federation for Children
Title: Partner Marketing Lead
Company: American Federation for Children
Location: United States
The Opportunity
The Education Freedom Tax Credit (EFTC) is poised to become the largest new philanthropic channel in American education. Beginning January 1, 2027, individual donors will be able to contribute to scholarship granting organizations like AFC Scholarship Fund and receive a dollar-for-dollar federal tax credit of up to $1,700. The year ahead is our window to build the infrastructure, partnerships, and playbooks that will define how millions of Americans discover and act on this opportunity.
We are looking for a Partner Marketing Lead who will own the marketing layer across our entire partnership ecosystem, from the pitch decks and value propositions that help our BD team recruit institutional partners, to the co-branded collateral, activation campaigns, and performance analytics that turn signed partnerships into donor conversion engines.
There is no playbook to inherit, because you are the person who writes it. If you have ever wanted to build a partner marketing function from scratch inside a mission-driven organization with national ambitions and real urgency, this is that role.
What You Will Build
You will be the single owner of partner marketing across internal interconnected functions:
Partnership Recruitment Marketing
Our partnerships team is building a pipeline of institutional partners across financial services, payroll processors, employer platforms, associations, affinity groups, and school networks. You will arm our partner team with the marketing firepower to close:
• Develop tailored pitch materials, one-pagers, and ROI models for each partner vertical
• Build compelling case studies and proof-of-concept narratives as early partners come online
• Create segment-specific value propositions that articulate why partnering with AFC Scholarship Fund is a strategic advantage for their organization and their audience
• Design and produce leave-behind assets, executive briefing decks, and co-marketing proposals
Partnership Activation & Mobilization Marketing
Once a partner signs, you become their marketing consultant. Your job is to make it effortless for partners to mobilize their networks and drive real donor conversion:
• Own the Partner Playbook — a living toolkit of donor journey maps, email and social templates, co-branded collateral, event-in-a-box formats, and custom co-branded landing pages
• Co-develop messaging with partner comms and marketing teams, adapting AFC’s national assets for local contexts, verticals, and audiences
• Develop and run partner training sessions and onboarding workflows
• Stand up a partner support model: quarterly strategy calls for enterprise partners, a self-serve portal, and always-available resources
• Define and obsess over the north star metric: partner activation rate
Growth & Analytics
This role collaborates with our content, data & analytics, and growth functions. You will be asked to identify and lead what content resonates, measure what works, and incessantly iterate:
• Collaborate and build partner marketing dashboards that track pipeline influence, activation rates, and donor conversion by partner segment
• Run A/B tests on partner collateral, email sequences, and landing pages
• Report on partner marketing ROI to leadership, surfacing what’s working and where to double down
• Use data to continuously refine the playbook, the pitch, and the partner experience
Who You Are
You are equal parts strategist, storyteller, and operator. You think in systems but communicate in stories. You are comfortable building a function from zero and energized by ambiguity. Specifically:
• Builder mentality. You have started something from nothing before — a program, a channel, a team, a product. You are not waiting for someone to hand you a brief.
• 8–10+ years in marketing, with meaningful experience in B2B, channel, or partner marketing. You have created materials that helped close deals and activated partners or affiliates at scale.
• Content chops. You can write a compelling one-pager, a persuasive pitch deck, and a high-converting email sequence … and you actually enjoy doing it.
• Growth instincts. You default to measurement. You think about conversion funnels, activation metrics, and experiment velocity as naturally as you think about narrative and brand.
• Entrepreneurial grit. You thrive in fast-moving, ambiguous environments. You are resourceful, self-directed, and comfortable working in ambiguity and wearing multiple hats.
• Mission connection. You care about expanding educational opportunity for American families. You don’t need to be a policy expert, but you believe in the work.
Nice to Have
• Experience in nonprofit, education, or cause marketing
• Familiarity with CRM-driven pipeline management (HubSpot, Salesforce, or similar)
• Background in financial services, payroll, HR tech, or association marketing verticals
• Experience with martech stacks – a bonus (Segment, Iterable, Snowflake, or equivalents)
Why AFC Scholarship Fund
AFC Scholarship Fund is building the infrastructure to power the largest new donor channel in American education. The Education Freedom Tax Credit is federal law. Our job is to make it real for millions of families by making it easy for millions of donors. This is a rare moment: a new market, a clear mission, a 12-month head start, and a team that is building fast and thinking big.
You will report directly to the CMO and work shoulder-to-shoulder with senior leadership, BD professionals, and agency partners. The team is small, the ambition is national, and the work is urgent. If that combination excites you, we should talk.
