Overview
Volunteer Social Media Specialist – Volunteer Jobs in London, England, United Kingdom at Think Malawi
Title: Volunteer Social Media Specialist – Volunteer
Company: Think Malawi
Location: London, England, United Kingdom
We are seeking a creative and proactive Social Media Specialist to grow our online presence, engage supporters, and help convert followers into donors and advocates. Join Think Malawi today!
What difference will you make?
Join us and put your creativity, storytelling, and digital instincts to work for real impact. As our Social Media Specialist, you’ll help expand awareness of Think Malawi, inspire supporters, and connect more people with the work happening in Malawi’s schools.
Why this role matters
Every post has the power to spark action. Your content, campaigns, and community engagement will help grow our audience, strengthen trust, and convert supporters into long-term advocates and donors.
What You’ll Drive
- Amplify our mission and impact You’ll craft stories, updates, and visuals that help people understand our work—bringing the voices of teachers and students into new spaces.
- Grow a passionate supporter community By managing conversations, building engagement, and responding authentically, you’ll help deepen relationships and grow an active online community that cares.
- Boost fundraising opportunities Your campaigns and storytelling will support donation drives, showcase impact during appeals, and help connect donors emotionally to our mission.
- Increase visibility across platforms You’ll help ensure our content is seen by the right people at the right time, reaching new supporters, volunteers, and partners.
- Strengthen partnerships Your work will support collaborations with schools, influencers, content creators, and organisations who want to amplify educational opportunities in Malawi.
- Shape our brand voice You’ll help create a recognisable, consistent tone—warm, informative, and inspiring—across channels like Instagram, Facebook, LinkedIn, and others.
What are we looking for?
Essential Experience
- Experience managing social media channels Managing Instagram, Facebook, LinkedIn or similar platforms for a charity, mission-driven organisation, or small team.
- Strong content creation skills Comfortable producing engaging copy, visuals, short videos, and simple graphic assets using tools like Canva, CapCut, or Adobe Express.
- Community management experience Skilled in responding to comments, moderating discussions, and building a positive, engaged community.
- Knowledge of social media trends and best practices Ability to adapt content to current formats and platform features.
- Experience planning content calendars Comfortable creating structured, coordinated content plans that align with campaigns and key dates.
Desired
- Understanding of social media analytics Experience interpreting insights, tracking engagement, and using data to improve content performance.
- Charity or nonprofit experience Understanding how to communicate sensitively, ethically, and impactfully within social-good sectors.
- Experience working in small, flexible teams Able to operate independently, take initiative, and collaborate well with volunteers and staff.
- Storytelling or digital marketing background Helpful for shaping compelling narratives that drive emotional connection and support.
- Familiarity with international development or education Useful for contextualising stories and ensuring responsible representation.
Remote
What will you be doing?
- Develop and implement a social media content strategy aligned with fundraising
goals
- Create engaging posts (graphics, captions, short-form content)
- Manage and schedule content across relevant platforms
- Grow follower engagement and community interaction
- Monitor analytics and report on performance and growth
- Support fundraising campaigns with coordinated social promotion
- Collaborate with the SEO Specialist and content team to ensure joined-up messaging
- Stay up to date with social media trends and recommend new ideas
