Overview
Vice President of Engagement Strategy Jobs in Remote at American Association of Post-Acute Care Nursing (AAPACN)
American Association of Post-Acute Care Nursing (AAPACN)
Position Description
TITLE: Vice President of Engagement Strategy (Membership & Marketing)
DEPARTMENT: Membership and Marketing
REPORTS TO: President & CEO
CLASSIFICATION: Full-time, Exempt
SUPERVISES: Membership & Marketing Teams
HIRING RANGE:$135,000-165,000 (Depending on Experience)
POSITION SUMMARY
Provide strategic leadership that drives the growth, engagement, and retention of the organization’s membership base while enhancing AAPACN’s brand and visibility and ensuring that both dues and non-dues revenue goals are achieved. Oversee department operations so that membership services, marketing initiatives, and communication efforts align with the organization’s mission and goals.
Key Responsibilities:
Public Relations and Communications: Position AAPACN as the expert in post-acute care by engaging with media, securing placements and exposure, promoting our value, and communicating with targeted sectors.
Strategic Leadership: Collaborate with leadership to align membership and marketing efforts with the organization’s strategic objectives and long-term goals.
Membership Growth and Retention: Develop strategies to attract new member segments, retain existing ones, and improve member satisfaction by delivering value-driven programs, services, and benefits.
Marketing and Branding: Develop marketing and branding strategy that aligns with the Association’s initiatives and program goals, builds brand awareness, and engages new and existing target audiences effectively.
Stakeholder Engagement: Build strong relationships with members, partners, media representatives, and other stakeholders to foster collaboration and support for the Association’s mission.
Data-Driven Decision Making: Use data and analytics to assess membership trends, evaluate the effectiveness of marketing campaigns, and guide future strategies.
Revenue Generation: Drive membership dues, product sales, and Foundation giving.
Essential Duties:
Public Relations and Communications
Strategy: Develop and implement a comprehensive strategy to enhance AAPACN’s brand awareness and reputation across targeted sectors, including members, partners, and solution vendors. Align initiatives with the organization’s strategic goals, including the AAPACN brand and the promotion of certifications.
Media Relations: Develop strategies to enhance the Association’s visibility and reputation among industry publications. Serve as the organization’s media contact, cultivating relationships with key media outlets and industry leaders. Promotion of research: Promote AAPACN impact studies, such as the Value of Certification and the Quality Improvement Program (QIP) and create additional case studies.
Relationships: Build relationships with industry associations such as LeadingAge and AHCA, regulatory bodies such as CMS, and key decision-makers to increase AAPACN’s influence and visibility.
Leadership and Collaboration
Team Management: Lead and mentor marketing and membership teams to ensure productivity, innovation, engagement, and satisfaction.
Cross Departmental Collaboration: Work closely with other departments to align membership and marketing strategies with broader organizational goals.
Stakeholder Relationships: Oversee the development and implantation of strategies to create mutually beneficial relationships with state affiliate chapters of national stakeholder associations.
Strategic Leadership
Goal Setting and Monitoring: Establish key performance indicators (KPIs) and metrics to measure the success of membership and marketing efforts.
Board Reporting: Provide updates for the board of directors and senior leadership on membership growth, marketing performance, and strategic initiatives.
Market Research: Conduct research to stay informed about industry trends, competitor activities, and member needs.
Membership Development and Retention
Strategic Planning: Lead the development and implementation of strategies to grow and retain the membership base, focusing on value delivery and engagement.
Member Engagement: Oversee programs and initiatives to enhance member satisfaction, such as onboarding, communication, and benefits.
Membership Analytics: Analyze membership trends, demographics, and feedback to identify opportunities for growth and improvement.
Retention: Develop strategies to improve member renewal rates and reduce attrition.
Marketing and Branding
Marketing Campaigns: Lead the creation of integrated marketing strategies to promote the AAPACN brand, AAPACN experts, products, and educational programs. Define targeted campaigns to build awareness among non-MDS roles, administrators, hospice providers, and home health professionals.
Brand Management: Ensure the Association’s brand is consistently represented across all communication channels and materials. Lead efforts to reposition AAPACN as a forward-thinking organization, moving beyond its legacy.
Content Development: Oversee the creation of newsletters, social media content, website updates, and promotional materials.
Digital Strategy: Maximize the use of technology and digital tools, including email marketing, social media, SEO, and paid advertising, to expand the Association’s reach.
General Requirements:
Decision-making: All decisions made in this position are of the highest level and impact the future success of the Association. Decisions include those that affect the Association’s operating expenses and budget, are analytical and based upon experience in the field, and/or derived from evidence-based research. This position is charged with identifying member needs and business opportunities in light of subject matter expertise and working with the executive team to determine strategies for implementation.
Complexity: This position requires highly experienced analysis and judgment. Experienced judgment is needed in predicting future trends and implementing changes to the Association’s messaging to incorporate this analysis. Problem-solving and strategy include outcomes that affect the Association’s reputation, operations, staffing, expenses, and revenues.
Authority: This position coordinates routinely with the executive leadership team and directly oversees the membership and marketing teams.
Skills and Experience Required
Bachelor’s degree required with at least 10 years of leadership experience in membership, marketing, or related roles, preferably in a nonprofit, professional association, or member-based organization. Advanced degree (MBA or similar) preferred but not required.
Demonstrated success in driving membership growth, engagement, and retention.
Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing program to advance an organization’s mission and brand awareness
Strong understanding of how to position a brand for optimal visibility and recognition within targeted sectors.
Experience in media outreach, pitching story ideas, and securing media coverage.
Strong communications skills and ability to copy-write and edit collateral materials, press releases, and speeches.
Experience managing cross-functional teams, including marketing and membership departments.
Track record of fostering collaboration across organizational departments.
Proficiency in membership management software and website management tools.
Skilled with digital tools such as email marketing platforms, SEO, social media analytics, and web analytics.
Experience building and managing relationships with colleagues, members, and board members, as well as external partners including sponsors, media, industry associations, regulatory bodies, and key decision-makers
Understanding of nonprofit organizational dynamics, including revenue generation through membership dues, sponsorships, and events.
Must be organized, self-motivated, and able to multi-task, work independently, and use critical thinking to make decisions.
Proven record in managing, developing, mentoring, and nurturing staff.
Excellent knowledge of Windows based programs: Teams, Word, Excel, PowerPoint, Access, Outlook .
Working Conditions:
This is a fully remote work environment that requires high levels of collaboration, with a M-F standard work week and occasional evening and weekend work. Occasional travel may be required.
Job Type: Full-time
Pay: $135,000.00 – $165,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Retirement plan
Vision insurance
Schedule:
Monday to Friday
Application Question(s):
How many years of experience developing & implementing marketing campaigns?
Education:
Bachelor’s (Required)
Experience:
Marketing: 5 years (Required)
Leadership: 5 years (Required)
Association Membership: 5 years (Required)
Public Relations: 3 years (Required)
Nonprofit management: 2 years (Required)
Strategic planning: 4 years (Required)
Work Location: Remote
Title: Vice President of Engagement Strategy
Company: American Association of Post-Acute Care Nursing (AAPACN)
Location: Remote
