Overview
Vice President, Content Strategy & Thought Leadership Jobs in Falls Church, VA at Community Associations Institute
Title: Vice President, Content Strategy & Thought Leadership
Company: Community Associations Institute
Location: Falls Church, VA
About the Role
Community Associations Institute (CAI) is seeking a dynamic and visionary leader to serve as Vice President, Content Strategy & Thought Leadership. Reporting to the CEO, this executive will work across departments to elevate CAI’s voice, industry image, influence, and global narrative.
This role will lead the transformation and alignment of CAI’s content strategy into a modern, digitally driven, multimedia ecosystem—strengthening the organization’s position as the leading authority in community association housing.What You’ll Do
Strategic Leadership
- Develop and execute an enterprise-wide content and thought leadership strategy
- Develop and execute an enterprise-wide industry image campaign
Content & Digital Strategy
- Oversee integrated content across digital, social, video, print, media, and events
- Drive audience growth, engagement, SEO, and digital performance
- Implement omnichannel content planning and amplification strategies
Innovation & AI Transformation
- Lead adoption of AI tools for content creation, personalization, and analytics
- Modernize content workflows, systems, and audience engagement
Reputation Management
- Shape public narrative and lead communications during complex or high-profile issues
- Shape industry image in public opinion
Team Leadership
- Collaborate cross-functionally to align consent strategy and thought leadership with organizational priorities
What You Bring
Required Qualifications
- Bachelor’s degree in communications, marketing, journalism, or related field
- 10+ years of senior leadership experience in content strategy, communications, or media
- Certified Association Executive (CAE) credential
- Proven success leading integrated, multimedia content strategies
- Exceptional storytelling, writing, and editorial leadership skills
- Strong expertise in digital media, SEO, analytics, and audience engagement
- Experience advising senior executives and leading cross-functional initiatives
- Ability to drive organizational transformation and influence at the executive level
Preferred Qualifications
- Experience in associations, nonprofit, housing, real estate, or public policy
- Familiarity with AI-powered content tools and emerging technologies
- Background in thought leadership campaigns, public affairs, or reputation management
- Experience leading multimedia teams (digital, social, video, editorial)
Why Join CAI
- Influence industry-wide conversations and global thought leadership
- Shape the voice and reputation of a leading international organization
- Lead a transformational content and digital innovation strategy
- Work directly with executive leadership and key stakeholders
- Be part of a mission and vision having a profound impact on hundreds of millions of homeowners across the globe.
This is a hybrid role requiring some onsite office workdays in our Falls Church, VA office every week. We anticipate the starting salary range to be between $175,000 to $225,000 annually based on relevant experience.
Position open until filled, however priority will be given to candidates who apply by July 17, 2026.
Apply now to lead the future of content, voice, and influence at CAI.
