Overview
Vice President Communication Issues & Advocacy Jobs in Charlotte, NC at Atrium Health
Title: Vice President Communication Issues & Advocacy
Company: Atrium Health
Location: Charlotte, NC
Department
12126 Enterprise Corporate – Consumer & Social Impact Administration
Status
Full time
Benefits Eligible
Yes
Hours Per Week
40
Schedule Details/Additional Information
Remote with travel
Pay Range
$131.90 – $211.05
Major Responsibilities
Develop and drive the execution of Advocate Health’s strategic communications plans and processes that support our organization, including during periods of growth and in times of crises, as well asestablishingthe enterprise as a thought leader within the health care industry.
Create andmaintainCenters of Excellence in Thought Leadership, Issues Management and Media Relations, providing executive oversight and strategic direction for these three core communications teams.
Serve as a trusted advisor to executive and senior leadership acrossenterprise, providing informed points of view to prevent or address crises and/or protect or enhance reputation, advance thoughtleadershipand support organizational growth; guide communications that support organizational goals and elevate Advocate Health’s national profile.
Support external communication needs of EVPs across client set, including but not limited to, Legal, People and Culture, Consumer and Social Impact, Information Technology, Finance, M&A and Integration, and Enterprise Services, collaborating closely with internal communications and other key partners whereappropriate.
Effectively manage the people and budget for the issues and advocacy team, working closely with the rest of the communications leadership team.
Lead the team in helping to prioritize, plan, organize and direct strategic communications initiatives to inform and engage teammates, elevatethe organization’sprofileand proactively manage reputation to generate positive awareness and build goodwill.
Collaborate closely withintegrationoffice to understand potential and/or imminent M&A activity, partnering to ensureoptimalexternal communications plans are developed and executed to protect and enhance Advocate Health’s reputation.
Establish protocols and processes to provide framework for best-in-class media relations efforts, employing a geographically diverse approach tomaintainand leverage local relationships andprovidenecessary support for departmental storytelling efforts in each Advocate Health media market.
Create and manage storytelling opportunities across entirety of client set designed to bring consumers closer to Advocate Health’s care delivery brands and affirm its role as a leader within its communities and the industry.
Playa central rolein preventing issues before they happen and managethem when they doby gathering facts,identifyingvulnerabilities,solving forproblems, creatingsolutionsand executing effectively with an eye to minimizing reputational damage.
Prepareplaybooks, processes and plans that prepare the organization for potential scenarios that mayimpactour reputation and businessobjectives, including M&A activity and crisis communications.
In partnership with key stakeholders across legal, advocacy, operations and impacted markets or departments, assess and investigate situations for potential reputation impacts, draft communications materials (e.g., media statements, talking points, Q&A’s, etc.), and prepare stakeholders and spokespeople for escalated issues and matters that may become public.
In partnership with other communications leaders, work with PR agencies, as needed, to support communications efforts, including media and social media monitoring during crisis situations, major announcements and to promote thought leadership opportunities.
Ensure allrelated communications reflect the mission,visionand values of our organization.
Maintain flexible availability and responsiveness both during and outside of normal work hours.
Talent Development & Culture Building
Lead and mentor a high-performing communications team and cultivate a culture of excellence and innovative thinking and storytelling.
Oversee talent development, team structure, and performance management across all communications functions under this role’s purview.
Licensure, Registration, And/or Certification Required
None Required.
Education Required
Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
Experience Required
Typically requires10years of experienceleading diverse teams, budgets and comprehensive strategiesincommunications,marketingorotherbusiness-relatedfield.
Knowledge, Skills & Abilities Required
A strategic thinker and creative problem-solver witha track recordin corporate reputation management andcommunications;expertiseincrisis and issues prevention and managementis essential.
Ability tothinkbig picture to foresee reputational risks and opportunities and zoom into critical details,nuancesand variables to inform issues management strategy and response.
Comfortable working across departments and businessesto bringa calm demeanor and coordinated approach to company issues, balancing competing perspectives and the needs of stakeholders at all levels.
Capable of understanding complex business and financial concepts, distilling them into easy-to-understand external communications for specific and varied audiences.
Strong understanding of the media and how to best manage Advocate Health’s interactions with outlets and individual members of the media to enhance the organization’s reputation and avoid or mitigate negative coverage.
Ability to recognize business practices, innovations or other occurrences within the enterprise that set it apart from theindustry,as a whole, forthepurposesof enhancing our thought leadership credentials.
Proven ability to develop and lead enterprise-wide communications and public relations strategies, with clear and compelling recommendations to executive leadership.
Experience with proactive and crisis communications planning, including reputation management across multiple channels.
Highly strategic with a demonstratedtrack recordin assessing complex, competitiveissuesand situations and in developing related initiatives in partnership with other stakeholders to drive business results.
Ability to think critically, synthesize complex information, and create clarity to support sound decision-making.
Specific experience and strong record of success in understanding the environment,identifyingopportunities, designingsolutionsand aligning action to drive performance.
Demonstrated ability to stay abreast of industry trends, emerging technologies, and evolving stakeholder expectations to inform strategy and foster innovation.
Strong leadership and communication skills, including presentation creation and delivery, with executive presence and the ability to inspire, influence, and build trust across diverse audiences.
Proactive, independent and takes initiative with consistent follow through.
Thrivesin a fast-paced environment, having a change mindset and comfortable navigating ambiguity.
Skilled in managing budgets, vendors, resources, and timelines to ensure efficiency and impact.
Proven ability to assess,retain,growand attract strong, diverse talent to meet businessobjectives.
Track recordof empowering team members, fostering accountability, and building effective operating models that drive results.
Collaborative mindset with the ability to work cross-functionally.
Physical Requirements And Working Conditions
Position requiressomeworkonweekends and outside of normal business hours.
Position requires some local,regionaland market travel.
DISCLAIMER
All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.
Our CommitmenttoYou
Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
Compensation
- Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
- Premium pay such as shift, on call, and more based on a teammate's job
- Incentive pay for select positions
- Opportunity for annual increases based on performance
Benefits And More
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, andShort- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
About Advocate Health
Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.
This role is responsible for strategically creating and executing our Advocate Health enterprise-wide communications efforts dealing with the media, thought leadership, M&A and crises matters that may arise. This position will partner with executives and leaders across the organization and will develop communication strategies, narratives, processes and plans that support the management of our brand and reputation for any issues we may face or opportunities to establish Advocate Health as an industry and community leader. Works in close collaboration with clinical and non-clinical business partners and departmental leaders to achieve and drive desired outcomes. This role will also lead all communications related to strategic combinations and M&A activity. Will direct geographically diverse teams of communications professionals with highly specialized skills in crisis communications, media relations and thought leadership, as well as shaping public-facing content on issues such as community benefit, Advocate Health as an employer, growth and community impact, and the implementation of advanced technologies such as AI, among others, that are integral to the organization's core identity.
