Overview
Social Media Manager Jobs in New York, NY at Lasting Change
Title: Social Media Manager
Company: Lasting Change
Location: New York, NY
Turn spare change into real change — and help us tell that story.
Lasting Change is a 501(c)(3) fintech-for-good platform that makes philanthropy effortless. We round up everyday purchases and turn the leftover cents into donations for causes that matter — no guilt, no big checks, just consistent, compounding impact. In 2022 alone, round-up giving generated $749 million for charities nationwide. We're building the platform that makes that kind of giving second nature for the next generation of donors.
We're looking for a Social Media Manager to be the creative engine behind our Instagram presence — someone who can turn "spare change adds up" into scroll-stopping content that Gen Z actually wants to engage with.
Why join us?
- Build something that matters. Every follower you grow, every post that lands, directly fuels more donations to real charities — mental health orgs, brain cancer research, hunger relief, and more.
- Real ownership, real impact. This isn't a cog-in-a-machine social role. You'll own the strategy, the calendar, the voice, and the results — with a founder who's genuinely invested in getting it right.
- Work at the intersection of fintech and philanthropy. Lasting Change sits in a rare, exciting space: modern financial technology powering old-fashioned generosity. You'll get to tell a mission-driven story with a tech-forward edge.
- Small team, big trust. You'll work closely with our founder and leadership team, with the autonomy to experiment, test, and make the account your own.
What you'll do
Strategy & Planning
- Own Instagram growth strategy and drive meaningful follower and engagement growth
Content Creation & Copywriting
- Build and manage a content calendar; source and direct photo/video content
- Write scroll-stopping captions that capture our brand voice — bold, warm, and a little irreverent
- Schedule and manage all posts across the platform
Community Management
- Be the voice of Lasting Change — engage with followers, spark conversation, and build a genuine sense of community
- Identify and tag partner charities and collaborators to expand our reach
Analytics & Optimization
- Track key metrics (reach, engagement, app downloads, etc.)
- Use data to continuously refine content strategy and post performance
You might be a great fit if you:
- Have experience managing Instagram (and ideally TikTok) for a brand, nonprofit, or creator
- Can write copy that's punchy, human, and on-brand — not corporate
- Understand what makes Gen Z stop scrolling and start engaging
- Are comfortable wearing multiple hats: strategist, writer, community manager, and analyst
- Care about social impact and want your work to mean something beyond metrics
Ready to help us make giving effortless — one round-up at a time? Apply now or reach out to learn more about joining the Lasting Change team.
