Overview
Social Media Growth Strategist Jobs in Bellevue, WA at Binaytara
ABOUT BINAYTARA
Binaytara is a nonprofit cancer health equity organization with 19 years of experience building programs and communities focused on reducing cancer health disparities. Our work spans oncology education, cancer care delivery, research, advocacy, and global health, with a particular focus on underserved communities.
Our growing portfolio includes 60+ oncology conferences annually across 25 states, digital health applications for clinicians and patients, cancer care initiatives in Nepal, cancer research and advocacy programs, The Cancer News, a peer-reviewed scientific journal, and several annual research awards for early- & mid-career oncology clinicians and researchers.
We are a rapidly growing, high-output organization, and the person in this role will play a central part in how Binaytara communicates with and grows its audiences.
POSITION OVERVIEW
Binaytara is seeking a Social Media Growth Strategist to significantly grow our social media presence and engagement across LinkedIn, Facebook, Instagram, X, Bluesky, and YouTube.
This is not simply a content-posting role. We are looking for a creative, results-driven social media professional who can develop growth strategies, execute them, measure results, and continually improve performance.
You will own day-to-day social media management and growth while collaborating closely with the Director of Marketing & Communications on campaigns, paid social, influencer partnerships, and broader marketing initiatives.
The ideal candidate combines strategic thinking with strong execution, has a demonstrated record of growing social media communities, understands platform-specific best practices, and takes ownership of measurable results.
YOUR TEAM
You will work closely with the Director of Marketing & Communications and be supported by a collaborative team that includes a full-time Graphic Designer, content writers, an SEO Specialist, and an in-house technology team.
You will also have access to a strong network of oncology experts and a steady pipeline of content from Binaytara’s conferences, research, global health programs, publications, advocacy initiatives, and other programs.
KEY RESPONSIBILITIES
Social Media Strategy & Growth
- Develop and execute strategies to significantly grow Binaytara’s social media following, reach, and engagement.
- Plan, schedule, and publish content across LinkedIn, Facebook, Instagram, X, Bluesky, and YouTube.
- Develop platform-specific approaches for Binaytara’s key audiences, including oncology professionals, global health supporters, and cancer patients, caregivers, and advocates.
- Set and monitor social media KPIs, analyze performance, identify opportunities, and continually adjust strategies based on results.
- Stay current on platform changes, emerging trends, audience behavior, and social media best practices.
Campaigns, Influencers & Paid Social
- Collaborate with the Director of Marketing & Communications to develop and execute social media campaigns supporting Binaytara’s programs, conferences, publications, fundraising, advocacy, and other initiatives.
- Help develop and execute influencer and partnership strategies involving oncology leaders, global health advocates, patient influencers, and mission-aligned organizations.
- Conduct regular outreach to partners and influencers to expand reach, amplify campaigns, and strengthen brand awareness.
- Manage paid social campaigns, including audience targeting, creative coordination, budget tracking, A/B testing, optimization, and performance reporting.
Editorial Calendar & Collaboration
- Maintain a centralized social media editorial calendar aligned with organizational priorities, campaigns, events, and relevant external activity.
- Proactively coordinate with writers, designers, program teams, and other colleagues to obtain the content, graphics, information, and approvals needed to meet deadlines.
- Proofread and copyedit social content for accuracy, clarity, consistency, and alignment with Binaytara’s brand.
- Manage multiple concurrent priorities and ensure social media projects and campaigns remain on schedule.
- Use AI and other technology tools appropriately to improve efficiency, creativity, and effectiveness.
Travel & On-site Conference Support
- Travel to Binaytara conferences approximately one weekend a month to provide on-site leadership and/or hands-on support as needed.
REQUIRED QUALIFICATIONS
- 5–6+ years of professional experience in social media, digital marketing, or a related field.
- Demonstrated and measurable track record of growing social media audiences and engagement.
- Experience managing paid social campaigns, including Meta, LinkedIn, YouTube, and/or X.
- Strong understanding of major social media platforms, audience development, content strategy, analytics, and performance optimization.
- Excellent English writing, proofreading, and copyediting skills with strong attention to detail.
- Strong project management skills and demonstrated ability to manage a high volume of work across multiple concurrent priorities and deadlines.
- Ability to work independently, take initiative, solve problems, and remain accountable for results.
- Strong interpersonal and collaboration skills.
- High integrity and sound judgment when managing public-facing channels and sensitive organizational information.
PREFERRED QUALIFICATIONS
- Experience in healthcare, oncology, global health, or the nonprofit sector.
- Experience developing or executing influencer programs.
- Canva or other graphic design proficiency.
- Short-form video production and editing experience, including Reels and Shorts.
- Experience with project management platforms.
WHO YOU ARE
You are a self-motivated, creative, and results-driven professional who takes ownership rather than waiting to be told what to do next. You enjoy experimenting, learning from data, and continually finding better ways to grow an audience.
You communicate proactively, meet deadlines, collaborate well with others, exercise good judgment, and hold yourself accountable for your KPIs and the quality of your work. Most importantly, you are motivated by the opportunity to use your skills to advance cancer health equity and improve access to cancer care.
This job description is intended to describe the general nature and level of work performed in this role. It is not an exhaustive or all-inclusive list of duties, responsibilities, or qualifications. Responsibilities may evolve based on organizational needs, priorities, and opportunities.
Pay: $90,000.00 – $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- This is an in-person role based in Bellevue, WA with no remote or hybrid option available. Are you willing to work from an in-office setting?
- This position requires travel – approximately one weekend every 5-7 weeks. Are you willing to travel domestically on weekends?
Work Location: In person
Title: Social Media Growth Strategist
Company: Binaytara
Location: Bellevue, WA
Category:
