Overview
Pioneer Valley Massachusetts Social Media Team Leader & Content Creator Jobs in Remote at Queer Men of the Berkshires
Job Title: Pioneer Valley Social Media Team Leader & Content Creator
Organization: Q-MoB & Western Mass Rainbow Pages
Location: Hybrid / Field-Based (Pioneer Valley & Western Massachusetts)
Job Type: Part-Time
Pay: 15 hours a month to start at $20/hour
About Us
Q-MoB is a vibrant non-profit organization empowering queer men across Western Massachusetts and surrounding rural counties through 25+ monthly social, recreational, and arts/cultural events.
Alongside Q-MoB, we operate the Western Mass Rainbow Pages, the region’s premier directory connecting the community with LGBTQ-owned and welcoming businesses, medical professionals, and organizations.
Position Overview
We are looking for an energetic Social Media Team Leader & Content Creator to drive our visual storytelling across the Pioneer Valley and Western Mass. In this dual-purpose role, you will create dynamic short-form videos and photos while recruiting and coordinating a team of volunteer content creators to capture events throughout the region.
Your social media strategy will directly drive two key organizational goals:
- Grow Q-MoB: Inspire queer men in Western Mass and adjacent rural counties to attend our events and join the Q-MoB community.
- Grow the Rainbow Pages: Highlight the value of the Western Mass Rainbow Pages so local businesses, service providers, and organizations want to purchase paid directory listings.
Key Responsibilities
1. Team Recruitment & Volunteer Coordination
- Recruit, onboard, and lead a network of volunteer event photographers and videographers across the Pioneer Valley and surrounding rural counties.
- Create simple guidelines and coverage schedules so volunteers know how to capture high-quality content at Q-MoB and Rainbow Pages events.
2. Content Creation & Short-Form Video
- Shoot and edit engaging photos and short-form videos (Instagram Reels, TikToks, Facebook Stories) showcasing the energy, diversity, and warmth of our community events.
- Produce spotlight posts and video features highlighting local LGBTQ-owned and welcoming businesses listed in the Rainbow Pages.
3. Strategy, Posting & Engagement
- Manage content calendars and publish posts optimized for maximum local reach and audience growth.
- Write engaging captions and use targeted geotags/hashtags to reach queer men and small business owners across Western Mass.
- Interact with followers, respond to comments/DMs, and foster an active online community.
Qualifications
- Social Media Experience: Proven track record creating engaging short-form video (Reels/TikTok) and photo content.
- Team Leadership: Ability to recruit, motivate, and organize volunteers.
- Community Knowledge: Strong familiarity with the Pioneer Valley, Western Mass, and surrounding rural communities.
- Technical Skills: Proficient with smartphone video/photo capture and mobile editing tools (e.g., CapCut, Canva, Lightroom, or native app editors).
- Strategic Mindset: Ability to balance fun, community-building content with promotional posts that convert business leads.
Compensation & Hours
- Hours: Approx 15 hours/month.
- Pay: $20/hr
- Perks: Free access to Q-MoB paid events, networking opportunities across Western Mass, and a high-visibility portfolio-building role.
How to Apply
Please submit your resume along with links to 2–3 social media accounts, short-form videos, or portfolios you have created or managed. Please also indicate past experience working with or for the LGBTQIA+ Community
Job Summary
We are seeking an energetic and innovative Social Media Team Leader & Content Creator to spearhead our digital presence in the Pioneer Valley, Massachusetts region. This dynamic role combines strategic social media management with compelling content creation to elevate brand visibility, foster community engagement, and drive digital marketing success. As a key driver of our online voice, you will lead social media campaigns, analyze performance metrics, and develop creative media content that resonates with diverse audiences. This paid position offers an exciting opportunity to shape our brand story across multiple platforms while honing your skills in digital marketing and media production.
Duties
- Develop and execute comprehensive social media strategies tailored to regional audiences, aligning with overall marketing goals.
- Lead the creation of engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, including graphics, videos, photography, and written posts.
- Manage daily social media operations using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and respond to community interactions promptly.
- Utilize social listening tools and social media analytics to track campaign performance, identify trends, and refine content strategies for maximum impact.
- Implement SEO best practices and conduct keyword research to optimize content discoverability across digital channels.
- Coordinate with public relations teams to ensure consistent branding and messaging across all communications.
- Monitor digital marketing performance using Google Analytics and other media performance analytics tools; prepare reports to inform future campaigns.
- Oversee paid advertising efforts on Facebook and other platforms to enhance reach and engagement through targeted campaigns.
- Maintain relationships with influencers, community partners, and stakeholders to expand outreach efforts.
- Ensure all content aligns with branding guidelines while maintaining high standards of proofreading, graphic design quality using Adobe Creative Suite (Photoshop, Illustrator), and media editing tools.
Qualifications
- Proven experience in social media management, content creation, and digital marketing performance monitoring.
- Strong proficiency with social media platforms’ management tools such as Hootsuite or Buffer.
- Skilled in graphic design and media editing using Adobe Photoshop, Illustrator, and other Adobe Creative Suite applications.
- Knowledge of SEO techniques, Google Analytics, web analytics, and marketing online analytics for data-driven decision-making.
- Experience with video editing software for creating engaging multimedia content.
- Excellent written communication skills with a keen eye for proofreading and content writing.
- Ability to analyze social media data using analytics tools to optimize campaigns effectively.
- Familiarity with public relations principles and relationship management strategies within digital spaces.
- Passionate about digital marketing trends including social listening, branding, e-commerce integration, and social media content marketing strategies.
- Bachelor’s degree in Marketing, Communications or related field preferred; equivalent experience also considered.
Join us as a Pioneer Valley Massachusetts Social Media Team Leader & Content Creator if you’re ready to energize our brand’s online voice through innovative storytelling and strategic digital engagement!
Pay: $20.00 per hour
Expected hours: 4.0 per week
Work Location: Remote
Title: Pioneer Valley Massachusetts Social Media Team Leader & Content Creator
Company: Queer Men of the Berkshires
Location: Remote
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