Overview
Marketing Executive Jobs in Greater London, UK at BIMA (British Interactive Media Association)
Location: Greater London
About the job
BIMA’s Marketing Executive is responsible for driving engagement and awareness of member benefits, predominantly through email and social channels. The member benefits range from virtual round tables, social events, to paid‑for partnership activations, promoting awards entries, BIMA programmes and ticket sales.
BIMA is a small team and we need somebody that can operate at a fast pace and is extremely organised. Reporting directly to the Managing Director, you will also work closely with Events and Operations.
BIMA works remotely with one office day in London every two weeks. Some UK travel will be required.
The core areas of responsibility
- Promoting the organisation’s events, initiatives and membership benefits, to drive attendance and engagement
- Management and upkeep of the organisation’s website and social channels
- Driving engagement of our programmes such as Digital Day and Awards.
Roles and Responsibilities MEMBERSHIP
- Curating content and delivering Member Newsletters – weekly/monthly
- Updating Membership presentations to ensure they are on brand and relevant
EVENTS
- Driving event registrations through targeted email and social media
- Curating and managing a busy email comms schedule
- Copywriting for email and social media to promote events
- Hosting post‑event content in an online archive
BIMA AWARDS
- Promoting awards entries to hit a target number through email and social comms
- Recruiting awards judges with email and social media comms
- Managing the hosting of case studies in an online archive
- Promoting tickets to awards ceremony to hit a sales target
- Social media coverage during the awards night
- Asset Creation for awards judges and winners
BIMA 100
- Promoting awards entries to hit a target number through email and social comms
- Promoting tickets to awards ceremony to hit a sales target
- Recruiting judges with email and social media comms
- Case studies promotion with social media campaign
- Asset creation for awards judges and winners
DIGITAL DAY
- Recruitment of agencies to register interest in participation
- Recruitment of schools to register interest in participation
- Social media assets designed and delivered to schools and agencies
- PR / Social coverage to drive awareness and registrations
- Assist in the design of material for schools to use during the day
BIMA HOUSE
- Promotion of registrations of people to attend BIMA House
- PR / Social Coverage to drive awareness and registrations
SPONSORS / PARTNERS
- Email and social media campaigns to drive registrations to partner events
- Updating partnership presentations to ensure they are on brand and relevant
UPSKILL PILLAR
- Promoting training courses and mentoring with planned email and social media schedules.
- Delivery of a training newsletter
MARKETING / BRAND
- Content Production/Management on
What we’re looking for
We are after somebody that is used to a busy pace and is happy with executing a lot of tactical email and social campaigns to drive member engagement and promote our packed events schedule. But it’s also about the bigger picture, with responsibility for creating great copy and creativity for email and social media.
Experience in working with Photoshop and Canva is desirable.
Experience working in Digital or Marketing is valuable.
Experience working for a Membership Organisation is ideal but not essential.
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Title: Marketing Executive
Company: BIMA (British Interactive Media Association)
Location: Greater London, UK
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