Overview
Director of Digital Marketing Jobs in United States at Live Action
Title: Director of Digital Marketing
Company: Live Action
Location: United States
JOB TITLE: DIGITAL MARKETING DIRECTOR
REPORTS TO: CHIEF OPERATIONS OFFICER
The Digital Marketing Director (DMD) is responsible for developing, implementing, and managing the Live Action digital marketing strategy and vision. Their efforts drive brand awareness, engagement, activism, and support fundraising goals. Success for this role will ultimately be determined by their ability to help transform public opinion on abortion through online education and activation strategies. The DMD is a results-driven marketing expert who is on the cutting edge of digital media and industry best practices.
The DMD must be committed to Live Action’s mission and must be inspired to do the best work of her or his life. This position offers the potential for growth and the opportunity to be part of a dynamic, growing, and highly productive team.
The DMD’s responsibilities include but are not limited to:
Develop, plan, and implement a data-driven digital marketing strategy
Identify and manage metrics and KPI’s to measure effectiveness and identify areas for improvement
Manage, train, and develop the digital marketing team
Increase brand awareness across all channels and develop appropriate metrics for reporting
Track and report on SEO and Google Analytics data to make in-depth analysis
Create, execute, and maintain unified messaging and brand across all platforms and departments
Ensure relevant, best-in-class content is curated and distributed across all appropriate platforms
Manage and report all digital advertising spending and ROI
Oversee all Live Action social media accounts and posts
Drive web traffic and conversions to all Live Action properties including theLive Action store and LiveActionNews.org
Collaborate with the Development (Fundraising) team to help plan and manage digital fundraising campaigns
Requirements:
BA/BS degree or equivalent practical experience
Extensive knowledge of different marketing channels including social, SEO and email
7+ years of experience in digital marketing
7+ years in a management role
Previous experience managing advertising agency partners
Excellent communication skills, verbal and written
LIVE ACTION:
Live Action is dedicated to ending abortion and building a culture of life in America and beyond. We believe that every human life has intrinsic value and rights. We expose the truth about abortion and counter the misinformation campaign of the multi-billion dollar abortion industry and lobby. Today, we host the largest online following in the pro-life movement, with millions of supporters throughout the United States.
APPLICATION SUBMISSION PROCESS:
No phone calls please. All staff members are required to sign Live Action’s Non-Disclosure and Confidentiality Agreement.
BENEFITS:
Live Action offers high-value benefits to our full-time employees! Live Action provides competitive and ethical health benefits for full-time employees and their families. We also have unlimited PTO for our employees as we are a work/life balance, family-oriented culture.
LIVE ACTION:
Live Action is a media and news nonprofit dedicated to ending abortion and inspiring a culture that respects all human life. Live Action’s groundbreaking news coverage and compelling videos reach several million people weekly across Facebook, YouTube, Twitter, and Instagram. (see more here: www.facebook.com/liveaction and www.liveaction.org).
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