Overview
Associate Vice President of Digital Engagement Jobs in United States at The Humane League
Title: Associate Vice President of Digital Engagement
Company: The Humane League
Location: United States
The Humane League (THL) is a global nonprofit working to end the abuse of animals raised for food.
YOUR OPPORTUNITY
The Associate Vice President of Digital Engagement oversees a multidisciplinary team responsible for growing and activating THL’s global supporter base to transform attention and interest into campaign wins and long-term fundraising growth. In this role, you will go beyond executing digital strategy to help shape how THL builds impact. You will work cross-organizationally with Engagement, Development, and Programs to influence campaign design and fundraising initiatives, ensuring digital engagement is fully leveraged as a driver of innovation and change. This includes ensuring our strategies deliver short-term results and maximizing the organization’s ability to strengthen and grow our global supporter base over time to increase our long-term impact for animals.
Please see our job listing for the full role description.
ESSENTIAL FUNCTIONS
- Digital Strategy and Power-Building
- Supporter Lifecycle and Engagement Systems
- Campaign Strategy and Digital Mobilization
- Performance, Insights, and Continuous Optimization
- Cross-Channel Integration and Innovation
- Team Leadership, Development, and Change Management
- Organizational Leadership and Strategic Influence
In addition to the above essential job duties, other duties may be assigned as business needs arise. These may include non-essential, marginal job duties.
REQUIRED SKILLS
- Experience: 8+ years of advanced experience in digital marketing, digital engagement, or communications, including senior-level leadership experience overseeing multi-channel campaigns and teams. Demonstrated success developing and executing cross-channel digital engagement strategies across social media, email, and paid media platforms. Experience leading digital campaigns that drive measurable action (e.g., advocacy, lobbying, fundraising, or social enterprise), with clear impact on engagement and growth.
- Digital Systems: Strong understanding of digital channels, specifically cross-channel strategies, journeys, and segmentation approaches. Working familiarity with CRM systems (e.g., EveryAction, Mailchimp), advertising platforms (e.g., Meta Ads Manager, Google Ads), and analytics tools (e.g., Google Analytics, Data Studio) to understand the tools being leveraged by the team, and identify system-level opportunities to strategically improve.
- Leadership and Management: Strong demonstrated ability to lead and develop creative, high-performing multidisciplinary teams towards shared goals in a fast-paced environment. Experience managing through change, ambiguity, and strategic shifts, including evolving team capabilities and approaches. Executive-level coaching and management skills, with the ability to empower teams to take ownership, innovate, and improve performance through collaboration and professional growth. Experience guiding teams through adoption of new tools, technologies, or ways of working (including AI and automation).
- Digital Analytics and Optimization: Extensive understanding of key digital performance metrics (CPC, CPA, ROAS, CTR, engagement rate) and the ability to translate data insights into actionable improvements and clear strategy. Experience leading data-informed decision-making and experimentation in digital spaces, including A/B testing and performance optimization for multivariate campaigns.
- Strategic Thinking and Problem Solving: Executive-level ability to connect digital activities to organizational impact and long-term strategy, with a solutions-oriented mindset and strong decision-making skills in dynamic, fast-paced environments. Advanced experience contributing to or shaping campaign or organizational strategy beyond a single function.
- Communication and Storytelling: Advanced ability to work cross-functionally and influence stakeholders across multiple teams and priorities. Exceptional written and verbal communication skills, with the ability to guide strategy, provide clear direction, and shape messaging approaches. Strong understanding of how to shape compelling narratives that resonate with diverse global audiences and motivate them to take meaningful action. Ability to balance bold, high-impact tactics with long-term relationship building and trust.
- Global and Cross-Cultural Competence: Experience working across international markets and cultures, with an understanding of how to tailor content and campaigns for diverse audiences.
The application deadline for this role is Tuesday June 9th, 2026 at 11:59 pm ET.
Compensation and Benefits
The annual compensation range for this role is $135,498–$165,098 USD.
Please visit our website for more information about our hiring timeline, compensation policy, benefits, equal employment opportunity, reasonable accommodations, AI policy, hiring timeline, and information about our communications during the hiring process.
